Nguye's Portfolio

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Nguyes thoughts and opinions about everything

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Posted on April 29, 2013 at 8:55 AM Comments comments (0)

technology monitoring institute - the best brief ever!!!

We’re, to come right out with it, stalkers of technology. We’re not technologists but we’re technology


And we’re incurably curious. We follow closely on the heel of emerging information technologies—

Where do they go? What do they do there? Who do they meet? Who lets them in? Who shuts them

out? Why? Whose lives do they change? For better? For worse?

We investigate. We dig up all the information we can. But, it’s much more than that—we also develop

insights and understanding, we spot trends, we dive deep and unearth all sorts of interesting and

unexpected things.

Why talk to us?

If you’re curious about the adoption path or impact of information technologies in a specific sphere,

say in agriculture, in education, in society in general, in business or maybe in government, talk to us.

If you want to put on your PI overcoat and follow in the footprints of an emerging technology,

wherever they might lead, talk to us.

If you have deployed a technology and it’s not quite gone the way you had anticipated and you’re

seeking to understand why, talk to us.

If you want to explore the possible path your technology will take when you let it out of the gate and

into the world, talk to us.

Come let us explore together. We love following clues and solving puzzles.

wambura kimunyu

Followed by one meeting and the ideas were brewing.


Such briefing demands an effusive response, no?

I had been doodling alot in my sketchbook lately and one of the concepts presented was a persona. A character, we needed to humanise tmi (s) face; all too often tech comes across not organic, not warm.

I know my client and she is very approachable the face of tmi needed to reflect this, to be a champion for the girls in tech. Enter our persona....

tmi persona

tmi roll up banner

Venture Lab

Posted on March 13, 2013 at 2:25 AM Comments comments (0)

After Vimeo came the MOOC (Massive Open Online Course).

Venture Lab of Stanford University, ran a ten week online course for a large amount of interested people such as mysel. We got taught on Designing Learning Environments using 21st century tools. Meeting weekly deadlines, forming groups to race to the final presentation date of our own concepts was exhilarating. Gempowered was the name of my team, made up of  ladies from South Africa, Canada, Nigeria and Kenya.

Read a well written article about us here on the Venture Lab blog included is our presentation for the final project.

Back to School

Posted on October 2, 2012 at 11:00 AM Comments comments (0)

Oi! Video is on my radar and more than dusting off my skills *cough* I had to reach deep and morph into learner mode!

Thats right back to school. And online is where its' at I found Vimeo Video School to be an excellent resource on DSLR Video techniques such as lighting, sound.... Dummy proof I tell you. Unlike those classes my folks paid an arm and a leg for.

What a relief to practise and explore independenty video 101.

Another boon of a resource is Philip Bloom. Make time and check out Eve Hazelton her enthusiasm is infectious; I learned alot from her.


Design Indaba

Posted on March 5, 2012 at 7:05 AM Comments comments (0)

I get surprised each year that the Design Indaba is on and again I was not there physically.

I travelled via twitter yerp! First class. May I just say it was fantastic!

Thanks go out to the tweeps that kept the updates rolling in, thank you @AfroDigitalArt

Please check out the African Digital Art site for a breakdown of events features include pictures, video, you get to pitch up at the expo too.

I got to learn and experience the smells and sounds of the now design movements globally. Highly futuristic and inspired.


Carte blanche

Posted on April 4, 2011 at 7:01 AM Comments comments (0)

No, am not over reacting. It's been a bit since I got a brief that's supernova yummy. No offense to the clients I have been working with.

This brief is for a dj.

I have been a wannabe dj for a long time. To live my dream, I can brand it and acquire some fulfillment. Is what I am hoping for.

But wait!

It's not going to be plain sailing. To differentiate this design from others is going to be tres difficile, have you googled 'dj logos' lately?

Lets just say I have my work cut out for me.

Will post soon


Font Paralysis

Posted on July 21, 2010 at 1:31 AM Comments comments (0)

Every so often a meme comes onto my radar that aptly perfectly describes a situation that I've experienced. In the BBC News article 'Do Typefaces Really Matter?' Canadian blogger Mike Batista uses the term - Font Paralysis in reference to unproductive redundant time creatives spend agonising over the right typeface for work when really, in the long run the audience really is unaffected by the choice.

Interesting read.


Posted on July 20, 2010 at 3:54 AM Comments comments (0)

Don't tell anyone but I entered a logo competition.

My motive...the prize money.

  • 1st prize 1,838.24 USD
  • 2nd prize 1,225.49 USD
  • 3rd prize 919.118 USD

Not bad for some 10 hours of research, doodling, sketching, comping. I push other paying projects to the side telling myself 'you are a winner", and focus on this quick easy scheme. Somehow it's taking longer than I thought 10 hours becomes 20 hours, I so need to win for all the right reasons, honour of the professional kind I mean and the money.

The general guidelines say that the following conditions apply:

Selected logos become the sole property of ****

***reserves the right to adopt or refrain from adopting any selected logo

The judges decision is final

I can handle that - I think, I never ever have to meet and greet the client or kiss ***. Or have that endless back and forth story going on, chasing after the money fiasco, have you signed? mess. I just need to deliver it to the physical address on soft and hard copy and wait for the mullah to come through.

I just need to win -  gold! thank you very much!

I check out Free pitching aka Crowdsourcing matrix for designers Design Institute of Australia's site and decide am in the clear. This is not your typical Spec issue. Right? Right! Funny. I have to seek out legislation from down under to cover my butt. To look after my interests. Anyway it's all good, my eyes are on the money prize. I dream big about what I'd do with the gold, silver or bronze position...Dream big or die trying!

Spectacular stuff Wait! Is this crowdsourcing?

Why Designers Hate Crowdsourcing - from @AIGA Richard Grefé of AIGA tells Forbes: "Consultation between client & designer is crucial to the design process" #crowdsourcing

Meanwhile back at the ranch, as the asterisked note on the ad says:

'*Watch out for the winning entries in the dailies. Winner will also be contacted in writing'

sigh... absolutely bombastic Stellar Spectacular Stuff

Graphic Safari

Posted on March 17, 2010 at 2:18 AM Comments comments (0)

I have the priveledge of taking Graphic Safari daily courtesy of technology.

These days my tour bus comes courtesy of twitter and the posts by swots in their fields, this was from @David Airey Four techniques for combining fonts: (by @H_FJ)

My safaris can be tailor made the latest was a venture into typography.


So here is my background with fonts: I love them, I love to go into illustrator type out a sentence and see how it looks in 100 different font faces.

When answering a brief I am restricted by my laws max two different fonts and if pushing it on a good day when its absolutely imperative one more, but go crazy with the bold, italics, spacing.

Helvetica a font used by Safaricom campaigns amazed me with the derivatives of it Helvetic neue 110 to the sky is the limit, different weights that once you place them together with the pictures on a certain background you get seriously unconcious about time you emerge from your travel on the other side with enlightenment disillusionment or a curious mix of both.

The latest trip I took astounded me titled four techniques for combining text  from H&FJ email newsletter. It was quite an adventure I have returned not the same.

Magic wand

Posted on March 11, 2010 at 4:10 AM Comments comments (0)

Am chaffed about this. My good friend Esther has just sent me a link to a colour palette generator.

When landing a job, you check out the brief and immediately your creative mind goes into overdrive with ideas and then the implementation needs to happen and suddenly most annoyingly a brainfreeze happens. How to execute the creative thoughts. Colours can be an issue.

Like most designers, I think in terms of pictures, smells or songs to commemorate a time in space or an event, well, a picture describes aptly what a place looks like.

Now you'll understand that a change in zip code as a designer necessitates a change in colour space, Botswana and Kenya are different and a comparison together with Australia will illustrate my point see below.

Upload that picture and watch as you brandish that wand and presto.... the magic is still there.

From a designer viewpoint such an app could springboard the whole exercise whilst generating content massive undertakings like country branding for example. Sigh I heart the palette generator.

Kenya hot spicy brooding palette

Botswana edgy, always blue bright sparkly (is it the diamonds?)

Australias colours for Esther...

ihub winning entry logo

Posted on March 8, 2010 at 1:22 AM Comments comments (0)

urbane and sophistiunderstated (coined a new term!), it's the winning entry for Nairobi's techie hub. A location where young entrepreneurs, web and mobile phone programmers and designers can work. The dash at the end is a prompt for data entry ....? clever